The Sea Ray Story
Sea Ray is one of the most prestigious brands in the boating industry, renowned for its luxury boats and constant innovation. Founded in 1959 by C.N. Ray in Knoxville, Tennessee, Sea Ray quickly gained recognition for its superior quality boats, combining performance, comfort and design. The brand was one of the first manufacturers to popularise pleasure boats, and today continues to set itself apart with ever more refined, high-performance models.
Over the decades, Sea Ray has developed a worldwide reputation for its elegant designs, high quality materials and exceptional performance. With a range that extends from small sports boats to luxury yachts, Sea Ray has adapted to the diverse needs of sailing enthusiasts, offering products suitable for both adventure at sea and relaxation.
New products from Sea Ray
Every year, Sea Ray continues to innovate with models that push back the boundaries of design and technology. In 2025, the brand launched some particularly remarkable models, such as the Sea Ray SLX 400 and the Sea Ray SLX 260with modern features such as powerful engines, superior audio systems and comfortable living spaces on board.
The Sea Ray SLX 400, for example, is a top-of-the-range powerboat with a bold design and exceptional performance. It is equipped with advanced technologies such as the Garmin navigation system and the option of integrating boat management via a mobile app, providing a totally intuitive driving and management experience.
The new Sea Ray models also offer options for customising the interior and exterior, allowing owners to create a boat that reflects their image, while guaranteeing optimum performance at sea.
Where to find Sea Ray boats in Switzerland
Sea Ray boats are available to buy in Switzerland through a network of specialist dealers. Whether you're looking for a new or used model, you can find Sea Ray boats in areas such as Geneva, Zurich and Lausanne. These dealers also offer quality after-sales services, including maintenance, repairs and expert advice to maximise the boating experience.
To find a Sea Ray dealer near you, visit the brand's official website.
Official website
To explore the full range of Sea Ray boats, learn more about their features and find a dealer near you, visit the official Sea Ray website:
www.searay.com
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